Facebook or FB Messenger bots are here to stay and continue to grow since its debut in 2016. Back then, most tech podcasts and blogs published content about this technology as the future of communication between businesses and consumers, and they are not wrong.
As a business owner or an online marketer, this platform is something people can no longer ignore. They have become the standard of communication because they are instantaneous and frictionless.
Let us take a closer look at how business owners build a simple bot for your Facebook page that starts a conversation and greet users and help the owners grow their business. If you follow these simple steps can help enterprises to develop their brands and market their products or services.
To know more about this topic, check out https://www.businessinsider.com/create-chatbot-business for more information.
Step 1: Determine and know the purpose and theme of your chatbot
Like with any venture, you always need to keep in mind the end of every project.
What is the purpose of the software?
Business owners need to know the questions that their consumers usually ask for their FB page. Is there an opportunity for business owners to use the software to educate their market better and sell their products and services? Entrepreneurs first need to decide the purpose of using chatbots.
It should be based on what they are selling and who are the target market. For example, Poncho is an application used to help people predict the weather, so naturally, their bot will gather user information so they can message the app users’ daily updates about the weather in their area.
Aside from the purpose of the software, voice is also essential. This software is an extension of the brand and needs to have a voice or personality, almost as though users are talking to a real customer service representative.
Step 2: Create ManyChat account
Go to ManyChat and create an account – do not worry; it is free of charge. To do this, business owners need to have an FB page and grant ManyChat permission to access their account.
Step 3: Link the FB business page
After creating a ManyChat account and granting permission, click the Connect button to link the page to the ManyChat account.
Step 4: Create a welcome page
The welcome page is the first thing that users who interact with their business on FB messenger will see. Entrepreneurs can edit their welcome messages by clicking the Automation tab in the left side menu inside the platform.
The opportunities companies can get from this software are endless for the welcome message. ManyChat has the capability to add additional buttons like lists, videos, audio, images, and so much more. The key to a compelling welcome message is to give people more options.
Usually, it is used to greet the user, set expectations that they will get back to the user as soon as possible, at the same time, direct traffic to their podcast or blog for people who are interested to learn more. The welcome message should serve as a greeting for first-time users, as well as a menu for what is the next step of the process.
It goes back to the purpose of the software. If your website is all about food recipes, putting a button in your recipe directory would be a great idea. If you are selling insurance, it would be a great idea to ask the users if they like a quote for the insurance.
To find out more about messenger marketing, check out websites, social media pages, or forum sites related to the topic for more information.
Step 5: Using keywords to help automate the chatbot replies
The keyword feature of ManyChat allows business owners to automate the response based on specific keywords that the user type. For example, if you use WebMD and type the keyword “headache,” the software knew to return the information about how to treat headaches. The possibilities with keywords are endless, and it is where building the bots get fun. You will find keyword buttons on the left side of the ManyChat platform.
Step 6: ManyChat keyword setup
From here on out, site owners have a lot of options to choose from. You can:
Create a reply
Notify the site administrator
Subscribe users to new a new set of messages
Unsubscribe users from the sequence
Set subscriber a custom field
Clear the subscriber’s custom field
Help users subscribe to the bot
Help users to unsubscribe to the bot
For example, when people type the keyword “guide” into the system, it can trigger a new reply from the bot and delivers information about “guide.”
Step 7: FB Messenger chatbots ManyChat keywords
Replies from the keywords are pretty easy to customize. It is like customizing the welcome message. It is where the complexity of the software comes into play. You can set the replies up as many as you would like, or none at all.
Step 8: Add a message button to the page
To add them, you only need to:
Go to the Facebook page and click “Add a Button”
Choose to Send Message and Contact You in the popup tab
When asked where the software should send the users, select Messenger
Now the page is all set up. Test the buttons and launch the Messenger boot to see if they work
Are you ready to change the way you advertise or market your brand? Consumers interact with a lot of great chatbots every day. They can be intricate or as simple as you want. You can create hundreds of sequences and keywords that follow up with all the prospects, or you can stick with having a welcome message.
It all depends on the purpose of the software, as well as the time that you want to spend improving or developing it. Businesses can build their welcome message or keywords if it suits their needs. Not having this type of software is like not answering a phone call when a possible prospect calls your company.