Crowdsourcing has been democratized in the recent years thanks to the collaborative spirit of Internet users and the confidence that entrepreneurs have shown them. It aims to appeal to several Internet users for the realization of a project. This strategy is in line with Web 2.0 which is based on sharing and co-construction. As the owner of a CPG company, you may one day need new ideas for a future project or discover in your customers’ suggestions some inspirations that you would not have thought of. You are then recommended to exploit this solution.
The Best Reasons to Use Crowdsourcing
The early years of a CPG brand are often the most critical to the sustainability of the business. It is therefore advisable to take inspiration from the marketing levers not to break your back at this stage of your activity. This is one of the advantages of crowdsourcing which is a relatively low cost or even zero cost. You can make a call for volunteer contribution or decide to finance the respondents to motivate them even more. You surely know all the Wiki sites (free encyclopedias that Internet users enrich). The contribution of Internet users is used to co-build those websites and brings in complementarity the speed of supply which can be increased tenfold thanks to the Internet users. Likewise, you can use this solution with your clientele to improve your CPG brand store audits.
Crowdsourcing: a Good Way to Create Interactions with Customers
Regardless of the size of the project you want to submit to the eye of your clientele, you must think about the added value of the approach. Take into account that you are addressing clients or prospects who may become prescribers. Your advertising slogan or logo is the central element of your brand and must reflect your business. Confronting the perceived image of the consumers to your brand DNA is an excellent test for your business communication. Bringing new life to your offer through crowdfunding also serves to make your brand talk on social networks. It is also a way to outsource missions that you do not have time to do or to call a competent person in a field that you do not master.
Crowdsourcing: to Create the Buzz
It is a simple principle, you just have to launch a call for participation in order create a specific project about your CPG company. For this purpose, a website is mandatory. Ask your customers to share their ideas and make the best ones come true. This way, the buzz will be created through another form of crowdsourcing. The strength of the Internet is from sources that can be drawn from its participants. You would be wrong to deprive yourself of it.