Facebook or FB Messenger bots are here to stay and continue to grow since its debut in 2016. Back then, most tech podcasts and blogs published content about this technology as the future of communication between businesses and consumers, and they are not wrong.
As a business owner or an online marketer, this platform is something people can no longer ignore. They have become the standard of communication because they are instantaneous and frictionless.
Let us take a closer look at how business owners build a simple bot for your Facebook page that starts a conversation and greet users and help the owners grow their business. If you follow these simple steps can help enterprises to develop their brands and market their products or services.
To know more about this topic, check out https://www.businessinsider.com/create-chatbot-business for more information.
Step 1: Determine and know the purpose and theme of your chatbot
Like with any venture, you always need to keep in mind the end of every project.
What is the purpose of the software?
Business owners need to know the questions that their consumers usually ask for their FB page. Is there an opportunity for business owners to use the software to educate their market better and sell their products and services? Entrepreneurs first need to decide the purpose of using chatbots.
It should be based on what they are selling and who are the target market. For example, Poncho is an application used to help people predict the weather, so naturally, their bot will gather user information so they can message the app users’ daily updates about the weather in their area.
Aside from the purpose of the software, voice is also essential. This software is an extension of the brand and needs to have a voice or personality, almost as though users are talking to a real customer service representative.
Step 2: Create ManyChat account
Go to ManyChat and create an account – do not worry; it is free of charge. To do this, business owners need to have an FB page and grant ManyChat permission to access their account.
Step 3: Link the FB business page
After creating a ManyChat account and granting permission, click the Connect button to link the page to the ManyChat account.
Step 4: Create a welcome page
The welcome page is the first thing that users who interact with their business on FB messenger will see. Entrepreneurs can edit their welcome messages by clicking the Automation tab in the left side menu inside the platform.
The opportunities companies can get from this software are endless for the welcome message. ManyChat has the capability to add additional buttons like lists, videos, audio, images, and so much more. The key to a compelling welcome message is to give people more options.
Usually, it is used to greet the user, set expectations that they will get back to the user as soon as possible, at the same time, direct traffic to their podcast or blog for people …