Truths About Search Engine Optimization

Search queries with Google have redefined how businesses go about their search engine optimization campaigns. How many search queries are there in the Google search engine per day anyway? Google has over 2 trillion search queries per day. Each user searches an average of 3.4 times a day. What other questions should a company ask before moving forward with their SEO?

How long does a search take, on average, before the user finds what they are looking for? A search takes an average of 55 seconds. 21% of users change their search again before they click on something that they like. 8% of the clicks lead users back into the search results list. How many search queries are related to image searches? Approximately 50% of search queries are related to an image search. This means that a well-optimized image stock equipped with speaking titles has very good chances to be found. Visitors are guided to various offers via image search.

How many search queries come from mobile searches? Studies show that nearly 60% of all search requests come from mobile devices. Google says that more than 20% of all queries in 2016 came about via voice search. With the boom that Google Home and Amazon Echo (Alexa) are currently experiencing, the number of voice search queries is growing rapidly. Optimization for voice searches is useful. The optimization of voice search content is a little different than the content optimization for normal desktop searches.

How often are search results clicked on? When it comes to mobile searches, only 43% leads to clicks. 57% of search results already provide the answer that the user hopes for. When it comes to desktop searches, the number is around 35%. What is the relationship between search and traffic? Mobile devices perform more searches than desktop devices, but they also generate less traffic. This is partly due to the fact that the above results already appear in the search results or answers from Google’s cache.

How many changes are there in Google’s search algorithm? In 2016, Google published 1,653 changes in their search engine algorithms. 9,800 experiments with live traffic were conducted (with about 1% share of the seekers). 18,015 side-by-side experiments and 130,336 quality tests were carried out. In fact, only a small percentage of what Google is trying to do over the past year is actually being put into action.