By now, search engine optimization – or SEO that it is more commonly referred to – is no new or foreign concept to business owners who have a website. However, there are many who are still making some of the most egregious mistakes out there. Not only are these mistakes costing them in terms of search engine rank, but it may also be driving potential customers directly to their competition.
Unfortunately, there are even some marketers who make these mistakes, which leaves some business owners scratching their head in confusion. After all, if the so-called pros can get it right, what chance do they have?
Don’t worry. The key to avoiding these common SEO mistakes is knowing what they are. Learn more here.
Yes, yes, this is the oldest mistake in the book. Business owners have heard time and time again how they shouldn’t stuff keywords. Well, the sad part about this is while most people know not to do it, they still do. Just a little word of advice – 15 different keyword terms in a single 300 article is overkill. This article is never going to be able to offer readers valuable information or convince someone to buy something. In fact, there’s a good chance it’s going to sound like it was written by someone from the Eastern world.
Keyword stuffing is the biggest no-no out there when it comes to SEO. Avoid using the same keyword over and over in an article, and don’t try to “change it up” by altering the order of words and think it will pass. A one to three percent keyword density is all that is needed for ranking purposes.
Not Thinking Local
In the modern world, when someone searches for something online, there is a high likelihood that they will want to make a purchase in the near future. Therefore if a website pops up when a search is done for “women’s shoes in Oakland,” there is a much higher chance the customer is going to visit that store. Local SEO is not something that can be ignored any longer.
SEO is constantly changing. However, there are some mistakes that seem to never go away. Don’t make the errors here and a website can soar when it comes to search engine results.