One of the great things about WordPress is that it can become anything you want it to be, and it can be integrated into any website that uses PHP. Adding a blog to your business’s website can be a great way to add value to your customers, and it can help you to build your brand. Not only can you get a wealth of free traffic because of improved searchability, but you can also establish yourself as an authority in your specific niche. Content marketing is one of the most powerful ways to drive traffic to your website, and you can’t do it without a blog. So, if you haven’t put one on your website, you’re probably missing out.
Integrating WordPress Into an Existing Website
If you already have a website to which you want to add a blog, you’ll need to create a new subdirectory on your server and download the WordPress platform. If you’re web hosting supports WordPress integration, you should be able to install it pretty easily. But if it doesn’t support WordPress, then you may have to get a new hosting service or hire a web design company to get it set up according to your specifications.
Building a New Website with a WordPress Blog
If you’re building a new website with a blog built into it, the easiest option might be to create your entire website on WordPress. Not only will it have full integration, but it can be better for SEO purposes. Any recent posts will show up on your Home Page by default, but WordPress gives you the option to create any website on its platform. You can even a separate “blog” page that will show all of your posts.
Transferring an Existing Website to WordPress
If you have a website with only a few existing pages, then you can easily migrate it over to WordPress. And you can use the cPanel to edit the .htaccess file in WordPress so you can create new links. If you have a lot of content on your website already, you might see a difference in terms of SEO because your ranking may not transfer to the new links. If you want to find out the best way to get your website transferred to WordPress, you can always find a web design company to get it done in the most optimal way.
A Web Design Company with Marketing Experience
Not only is National Positions a superior web design company with complete knowledge of WordPress integration, but we’re also a full-service digital marketing firm that can help you to create a strong online presence. Not only can we get your website up and running, but we can also use tools to help you create an online sales funnel that can help you grow your customer base.
If you want to find out how our company can help you grow your business, be sure to get in touch us. We would be happy to speak with you!