Month: November 2018

Pros and Cons of Gutenberg WordPress Editor: Explained

Being one of the biggest changes in WordPress in the last decade, the Gutenberg WordPress Editor has been the talk of the WP-ecosystem in 2018. It is a block-based editor scheduled to replace the Classic Editor and released with version 5.0. Unlike the single editor interface in the Classic Editor, Gutenberg offers different boxes for every element like images, paragraphs, etc. to edit, reposition, and customize each block efficiently. In this article, we will look at the pros and cons of the Gutenberg WordPress Editor.

Pros and Cons of the Gutenberg WordPress Editor

Sr. No. Pros of the Gutenberg Editor
1 The Gutenberg Editor integrates the WP core, plugins, and themes better than the Classic Editor. This ensures that you get a better editing experience.
2 For users working with modern editors like Medium, the Gutenberg editor offers a similar experience making WordPress a more user-friendly platform.
3 Using blocks you can create pages/posts visually and maintain the functionality of the website.
4 It has an inbuilt option to create or edit a page or post in the full-screen mode. This feature is not available in the Classic Editor and needs you to download a plugin for the full-screen functionality.
5 The pages and posts created using the Gutenberg editor are mobile responsive. You can also edit them using this new editor on-the-go.
6 New users will find it easy to create and edit content using Gutenberg.

While the Gutenberg WordPress Editor is still in the developmental stage, the users of the beta version of the Gutenberg plugin have highlighted certain cons.

Sr. No. Cons of the Gutenberg Editor
1 Currently, the beta version of the plugin does not support markdown support.
2 While new users and people experienced with page builders can find it easy to adapt with Gutenberg, for users experienced with the Classic Editor, the learning curve can be steep.
3 Currently, there are no unique options for each page or an option to hide pages.
4 Responsive columns are not yet being supported by Gutenberg.
5 WordPress has thousands of plugins and themes and making Gutenberg compatible with all of them can be a challenge.
8 While developers rely a lot on APIs to build themes, plugins, etc., APIs are still being developed.

Conclusion

The Gutenberg Editor is the future of WordPress. As a site owner, you must try the Gutenberg plugin and see if your site works fine or if you need to make some changes to it. WordPress is preparing itself for the next generation of websites and Gutenberg is a strong step in that direction. Since your website is the face of your business, it is also important that you choose WordPress Hosting Services which offer you the technical infrastructure and support to take your website to the next level of success. Look for features like automatic updates of the core, themes, and plugins, optimization of the database, regular backups, etc. The Gutenberg Editor along with a good host can allow you …

3 Ways Digital Marketing Is Influencing User Choice & Customer Acquisition

The world is changing rapidly, and so is the market trend. With the advent of digital technology and the internet, new forms of marketing are emerging every day. Social media managers and digital marketing professionals at digital marketing agency Virginia Beach are finding themselves busier than ever as more and more brands are taking the route to global exposure through digital marketing.

But besides giving brands an opportunity to create higher brand awareness, digital marketing has leveled the market competition. Not just big companies and corporations, small enterprises and mid-sized businesses have found their grounds when it comes to promoting products and services. Since digital marketing solutions help band increase their sales volume and build brand awareness, more brands are setting aside a huge chunk of their advertising and marketing budget to advertise on social media channels.

So, here are some ways digital marketing is influencing users and how brands acquire new customers.

Analytics and the Market

Data analysis is the key to understanding how a business operates. Besides this, keeping track of consumer’s behavior and preference can give brand a better understanding of what and how they perceive a brand. This also helps brands and marketers to set targeted audience for their ad campaign.

Social Media – The Great Equalizer

Social media that was invented as a platform to build a global community for people to share thoughts and idea has become an essential component of digital marketing. Brands and companies have realized that in today’s interconnected world, the products which are talked about more sell faster. In this regards, Facebook has significantly changed the entire landscape of digital marketing. It has ushered in a new form of marketing.  Companies have made social media channels like Facebook as a base to connect with their audiences and initiate interaction with them. By picking up on what is trending and relevant, they are attracting viewers toward their products and services.

Big Data Helps Understand the Audience Better

The key to selling services and products is knowing the customers and their preferences. But how do businesses accomplish this? Big data is the answer.  Through the science of big data, companies can analyze customer behaviors and study market trends tdigital marketing agency Virginia Beacho identify the factors that form a purchasing decision of the consumers. At the same time, it gives a new dimension to the marketing strategy. Since users of today prefer connecting with their brands through personal computers and mobile devices, it becomes an essential part of this strategy to record each and every data and analyze it to target the audience better.

After AI, Big data is a new entrant in the world of technology. Although it is relatively new, companies and brands have already realized its potential as a tool to understand the customer base. The data analysis is helping these brands to suggest their users the products based on their past purchases and preferences and influencing their purchase choices. But besides this, big data has become a powerful …

Three DIY Home Decor Ideas that Could Improve Both Your Home and Mood

Decorating and designing your surroundings is a surefire way to boost your mood and improve your attitude for the long-term. Décor and design go hand-in-hand with how you feel about your living space. Ergo, if you look at your home as a safe haven, you should decorate it to match up with the things that calm, soothe, and refresh you.

Note: Scents can be great home mood boosters too. For an all-over home fragrance, snag a couple of wax warmer or oil reed diffusers, then set them across the house from one another. Voila—a home that smells amazing in every direction.

Research Color Psychology and Apply it to Your Home Décor and Interior Designs

Color psychology occurs when colors affect your moods and feelings. For instance, when you love the color blue, you probably get a mental kick of happiness when you see the hue of your choice. Or when you see a color you dislike, like yellow, your mood might take a turn for the worst because you’re in surroundings that you can’t appreciate.

Tip: Incorporate your favorite colors into your wall décor and subtle design accents.

If you’re not sure of your favorites and need time for personal research, carry around miniature digital transcription equipment, like a recorder, to instantly record your reactions to different colors and environments. This approach sounds silly but it could actually be quite helpful.

Organize and Declutter to Avoid Long-Run Work and the Cycle of Clutter and Clean-up

Clutter and clean-up are a constant cycle that seems to ramp up as you add people to your family. Kids make big messes, for instance, and it can be challenging to keep your home clutter-free in the midst of chaotic conditions. However, you can do so by organizing and decluttering first, then clean as you go.

Example? Teach your family to put clothes directly into the washer (without water or soap) when they need something cleaned during the next laundry cycle.

Create a Nook for Your Pets, Complete with Comfy Beds, Food Bowls, and Toys

It’s rare that animal companions get their own space in your home, so give them somewhere special just for them. Create a nook with toys, beds, and food bowls dependent on what kind of pup or kitty you have.

Have a unique pet like a bird or reptile? Do the same but use a table to set their cages or tanks next to a window for daily doses of mood-boosting sunshine.…

Build a Successful Business in North Carolina By Finding a SEO Agency Based in Charlotte

Providing a SEO strategy nowadays is of a great importance, since the internet is a very crowded place, and if you are willing to get promoted as a unique place online, you must work towards finding an agency that will be in charge of promoting your products on the best possible way. By that, you will be able to be one of the top rated search results which will pop up into each person’s search engine, and with that, you will no longer need to get more promoted posts in order to be the first option among the potential clients or visitors. But however, when it comes to this, you must keep in mind that by promoting your post in order to be a top result on Google, you will get only 20% of the clicks, while when using a quality search engine strategy, you will be able to collect all the rest 80% of the clicks. Those statistics are a great indicator over the importance of this process, and with that, there are no doubts that this should be the chosen path of building a successful business and be able to gather as much traffic as you can on an organic way.

Along this article we will give you a short introduction over what does SEO means, how to find an agency that will be worth your trust, as well as explain you why this type of traffic is more important than the one gathered on a non-organic way. Usually, if you are able to collect many views on your webpage you will be able to have more sponsored posts on your webpage, as well as more google ads on the webpage, meaning that you will be able to spread your network as wide as you can. And also, it will mean that you will have more likers and followers on the social media platforms connected to your webpage. And furthermore, if you are willing to read more over the importance of gathering more traffic on your webpage, you should click here and use the opinions of the experts as a starting point towards a bigger research, if you aren’t able to understand how those clicks can be used furthermore.

Why is SEO so important?

First of all, the term SEO refers to a specific kind of a search engine optimization which is being made by adjusting each posts with the right keywords, which is being done once the person has enough knowledge over the things which are getting more attention, and of course, over the topics which are of a most common interest among the people. It means that once the team is hired, they will be working towards creating content, and making it more user friendly for the people which will be reading your blogposts, and with that, they will be able to get more and more organic traffic on your webpage. By this, your webpage will pop into people’s browsers once they hit the right keywords …

Don’t Let Fear Hold Your Business Back

Fear can keep one from reaching their business goals. If you are at a point where you feel comfortable, you are probably hesitant when it comes to change. Unfortunately, this fear of leaving your comfort zone will hold you back from becoming as successful as you can be. Change is always scary, but you can use the following tips to overcome some of the most common ones facing today’s small business owner.

New Technology

If you are still keeping track of your business on paper or an outdated system, you are only making things harder then they need to be. Modern computer programs make every aspect of business ownership easier. If you feel completely overwhelmed when it comes to navigating the world of technology, turn to the project planning and management new jersey companies have available.

Modern Advertising

Although the ad in the local newspaper does have its place in your advertising plan, you really need to take advantage of social media. Social media allows you to reach a large number of people at an affordable price. All you need to do is create an account for your business where you can post sales, product information, and other important details customers need to know. Encourage clients to leave reviews and share your comments with friends.

Hiring More People

No one will argue with you that it is hard to find someone that feels like the perfect fit for your business. Once you do locate someone, you then have to train them. The entire process is time-consuming and awkward, but the reward is so worth it. You can’t run your business alone.

Once you overcome your fears, your business will be able to move forward. Things like new technology, modern advertising, and hiring a larger staff are intimidating, but once you jump in, you will wonder why you hadn’t done so long before now. Your original fears will look silly when you realize how much easier life can be.…

WordPress Development Company – Ensuring Effective Websites for Small Organizations

The way of doing Ecommerce Services is changing at a swift pace. Gone are the days when business was all about documents, deals, and internal meetings. Nowadays, Ecommerce Sales businesses have gone online to begin an improved communication with their targeted clientele.

With the extensive acceptance of the online business tendency, the need of owning an individual web space has also improved.

This has brought more and more business owners to bang the doors of website development companies for developing a successful web presence for them. The web development trend has selected several websites are now streaming online, acting as the online motif of businesses universally.

If you are also preparing to begin your business portal, then the first necessary is to decide an appropriate development portal. Currently, the web arena is accumulated with several content management systems (CMS) that are supporting numerous websites. Of all these CMS, WordPress has come out as the definite leader.

WordPress, with its feature-rich interface, is providing an enjoyable user-experience to millions universally. Selecting WordPress for your subsequent venture can be an elegant move, especially if you are looking to build up a content-driven portal.

Professionals can best handle the procedure of creating a website through, so it is desirable to outsource your development necessities to a WordPress development company.

Several firms provide development of websites as a part of their service portfolio. You should, however get very careful while deciding on a firm. You must keep in mind few essential things while selecting a development service provider.

Experience counts: it is essential for your development partner to be well experienced. You can always choose a firm that has expertise in the field of web development. The experienced technical will provide proven methodology in the field of web and effective strategies while creating the portal

Right Technology challenging the competition: The technologies used by the development company also play an essential role in determining its value. If a company is using out dated technology that is not attuned with present web standards, your website may have to abide the losses.

So make sure that the web services partner you are selecting is prepared with significant development tools and is aware of latest technology updates. This will give you an edge over your competitor.

Website reflecting their capability: The website of a firm displays its design and development capabilities. Therefore, checking a company’s website is an intellectual move. This will give you a reasonable idea about the quality of its work and a sneak peek into its precedent development ventures.

A skilled and skillful WordPress Development Company ensures that you get a tough head start in your online project. You can hire a developer to ensure high quality services from leading companies.

Tips for Creating Mobile Sites

The number of smart-phone users has increased continually. Research have found that the non-appearance of mobile phone sites causes unassertive and bad browsing experiences by lots of cell phone users, on account of slow loading of items …